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Gastvortrag von Frau Prof. Zabrodskaja

Language, Diversity and Intercultural Communication.



Language, Diversity and Intercultural Communication.
Sociolinguistic Landscapes in post-Soviet Estonia: Top-down approach vs. bottom-up consequences

Blockveranstaltung, Mi, 20.04.2016 Uhr, 18-20 c.t., Oettingenstr. 67, 115 und Sa, 23.04.2016, 10-14 Uhr c.t., Oettingenstr. 67, 057

The central objective of this course is to introduce the recent theoretical and methodological developments in the field of Linguistic Landscape Studies (LLS). One of the major contributions of LLS is to provide a framework for a coherent understanding of the context in which human and social relationships take place, by focusing on the different languages and linguistic forms that share a physical space. Naturally, this has implications for the field of intercultural communication. By the end of this course, students will be acquainted with the field of LLS and how it can inform our knowledge about intercultural communication and positively add to the study of it.

The basic theoretical developments around the core concepts (Super-diversity, LLS, top-down vs. bottom-up) will be introduced in the first day of the course. After that, students will participate in a mini-ethnographic fieldwork in order to collect data and conduct observations of the LL and the visibility and salience of multilingual signs in selected public spaces. The group will resume in a final session to discuss about the findings of the mini-ethnographic fieldwork and their relevance and relationship to the theories presented and discussed in the frame of the course.

Der Kurs wird nicht als Leistung im Rahmen des Mastercurriculums angerechnet. Kurssprache ist ausschließlich Englisch. Eine Anmeldung zum Kurs ist nötig bis zum 17.04.2016 per Email an Frau Zabrodskaja ( Sie erhalten von ihr dann auch weitere Hinweise zu den im Kurs gelesenen Texten.

Recommended Readings
Heller, Monica. (2003). “Globalization, the new economy, and the commodification of language and identity”. Journal of Sociolinguistics, 7 (4): 473–492.
Zabrodskaja, Anastassia; Milani, Tommaso M. (2014). Signs in context: multilingual and multimodal texts in semiotic space (Special Issue). International Journal of the Sociology of Language, 228: 1–226.